Frase 2026 Guide: Features, Pricing, How to Use, and Complete Walkthrough

In the rapidly evolving landscape of 2026, content creation is no longer just about writing; it is about semantic dominance and data-driven optimization. Frase has established itself as a premier AI-powered SEO platform that bridges the gap between keyword research, content creation, and semantic optimization.

This guide explores Frase (v6.0), detailing its architecture, API capabilities, advanced prompting strategies, and how it compares to the competition in the 2026 market.

Tool Overview

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Frase is a Content Experience Platform (CEP) powered by advanced Natural Language Processing (NLP) and generative AI. Unlike generic AI writers, Frase is purpose-built for SEO. It analyzes the Top 20 Google search results for any given query, extracts the semantic entities (topics) used by competitors, and guides the user to create content that outranks them.

Key Features

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1. SERP-Based Content Briefs: Automatically generates detailed outlines based on the headers (H2s, H3s) of top-ranking competitors.
2. Semantic Scoring: Uses a proprietary NLP engine to score content against the top 20 results, suggesting keywords and topics to improve relevance.
3. AI Writer (Halo-7 Integration): As of 2026, Frase integrates with the latest large language models (including GPT-5 turbo and Claude 3.5 Opus) alongside its proprietary “Frase NLG” for factual, SEO-centric writing.
4. Content Analytics: Integrates with Google Search Console to identify content decay and opportunities for optimization.
5. Programmatic SEO Engine: Allows enterprise users to generate thousands of optimized briefs via API.

Technical Architecture

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Frase operates on a hybrid architecture. It combines a Crawler/Scraper Engine that fetches real-time web data with a Semantic Analysis Layer that processes TF-IDF (Term Frequency-Inverse Document Frequency) and Vector Embeddings to understand topic gaps.

Internal Model Workflow

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The workflow moves from raw user intent to structured data, and finally to generative text.

Pros & Limitations

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Installation & Setup

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Frase is primarily a SaaS (Software as a Service) web application, meaning no local binary installation is required for the standard tool. However, for developers and enterprise teams leveraging the Frase API (2026 edition), specific setup is required.

Account Setup (Free / Pro / Enterprise)

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1. Registration: Visit frase.io and sign up.
2. Onboarding: Select your primary language (supports 25+ languages in 2026) and primary search location (e.g., Google US, Google UK).
3. Integrations: Connect Google Search Console immediately to populate the “Analytics” dashboard.

SDK / API Installation

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For 2026, Frase offers a lightweight wrapper for Python and Node.js to interact with their endpoints for generating briefs and analyzing content scores.

Prerequisites:

• Frase API Key (Found in Settings > Team > API).
• Python 3.9+ or Node.js 20+.

Sample Code Snippets

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Python Example: Fetching SEO Suggestions

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import requests
import json

FRASE_API_KEY = "your_api_key_here"
BASE_URL = "https://api.frase.io/v1"

def get_seo_suggestions(keyword, target_country="us"):
    endpoint = f"{BASE_URL}/process_serp"
    headers = {
        "Content-Type": "application/json",
        "token": FRASE_API_KEY
    }
    payload = {
        "query": keyword,
        "country": target_country,
        "count": 10  # Analyze top 10 results
    }
    
    response = requests.post(endpoint, headers=headers, json=payload)
    
    if response.status_code == 200:
        data = response.json()
        print(f"Top Topic: {data['topics'][0]['label']}")
        return data
    else:
        print(f"Error: {response.status_code}")
        return None

# Usage
seo_data = get_seo_suggestions("AI trends 2026")

Node.js Example: Creating a Document

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const axios = require('axios');

const FRASE_API_KEY = 'your_api_key_here';

async function createFraseDoc(keyword) {
  try {
    const response = await axios.post('https://api.frase.io/v1/documents', {
      query: keyword,
      template_id: 'standard_blog_post'
    }, {
      headers: { 'token': FRASE_API_KEY }
    });
    
    console.log(`Document Created. ID: ${response.data.id}`);
  } catch (error) {
    console.error('API Error:', error.response.data);
  }
}

createFraseDoc('Best CRM for 2026');

Common Issues & Solutions

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1. Rate Limiting: Frase imposes a limit of 60 requests/minute on the Pro plan.
   • Solution: Implement exponential backoff in your scripts.
2. Timeout Errors: SERP analysis takes time (up to 30 seconds).
   • Solution: Increase your HTTP client timeout settings to 60s.
3. Authentication Failures: Often due to IP restrictions set in the enterprise dashboard.
   • Solution: Whitelist your server IP in Frase settings.

API Call Flow Diagram

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Practical Use Cases

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Frase’s versatility in 2026 extends beyond simple blog posts. Here is how different sectors utilize the tool.

Education

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Universities and EdTech platforms use Frase to design course syllabi that match what students are searching for.

• Workflow: Input subject -> Analyze top course pages -> Extract “Learning Outcomes” -> Generate Syllabus.

Enterprise

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Large corporations use Frase for Content Governance.

• Workflow: Before publishing, every piece of content must run through Frase. If the Topic Score is below 80%, it is rejected. This ensures semantic completeness across thousands of URLs.

Finance (YMYL)

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For “Your Money Your Life” content, accuracy is paramount.

• Workflow: Frase is used to identify claims made by competitors (e.g., “Interest rates are X”). The AI Writer is restricted to use only provided background context (uploaded PDF compliance docs) to prevent hallucinations.

Healthcare

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Medical journals use Frase to translate complex medical papers into patient-friendly articles while retaining essential medical entities required for ranking.

Input/Output Table for Use Cases

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Automation Workflow Diagram

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Prompt Library

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Frase’s “AI Tools” section allows for custom prompt engineering. In 2026, Frase utilizes a templating language that allows you to inject SERP data directly into prompts.

Text Prompts

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Code Prompts

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Frase can generate Schema Markup to help search engines understand content.

• Input: “Generate FAQ Schema JSON-LD for the following questions…”
• Output: Valid JSON-LD code block ready to paste into the HTML header.

Image / Multimodal Prompts

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(New in 2026) Frase analyzes images in the top 20 results to suggest Alt Text and image concepts.

• Prompt: Analyze the image density of the top 3 results. Suggest 5 prompts for an AI Image Generator (like Midjourney) that would fit the context of '{{target_keyword}}'.

Prompt Optimization Tips

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1. Use Variables: Always use {{target_keyword}} and {{topic_list}} in your custom templates. This forces the AI to use the keywords required for ranking.
2. Context Injection: In the “Background Context” field of the writer, paste specific brand voice guidelines.
3. Iterative Prompting: If the output is too generic, add the constraint: “Use a contrarian tone” or “Write at an 8th-grade reading level.”

Advanced Features / Pro Tips

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Automation & Integration

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Frase integrates natively with:

• WordPress: Publish directly from the editor.
• Google Docs: A plugin that brings the Frase sidebar into G-Docs.
• Zapier/Make: Trigger document creation from Trello, Asana, or spreadsheets.

Batch Generation & Workflow Pipelines

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The “Article Builder” allows for batch generation.

1. Upload a CSV of 50 keywords.
2. Map columns to “Query” and “Folder”.
3. Run “Generate Briefs.”
4. Distribute brief links to freelance writers.

Custom Scripts & Plugins

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Frase supports Python-based custom scripts within its enterprise environment.

• Example: A script that automatically scrapes the “Stats” section of the top 5 competitors and compiles a “Statistics Table” for your article.

Pricing & Subscription

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Prices reflect the 2026 market structure (Estimated).

Comparison Table

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API Usage & Rate Limits

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• Standard API: Included in Team Plan, limited functionality.
• Enterprise API: Custom rate limits, dedicated support, and access to the “SERP Data Firehose.”

Recommendations

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• Freelancers: The Solo plan is sufficient if you write 1-2 articles a week.
• Agencies: The Team plan is essential for the “Shareable Links” feature, which allows clients to view briefs without a login.

Alternatives & Comparisons

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While Frase is a leader, the 2026 market is competitive.

Competitor List

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1. Surfer SEO: The closest competitor. Stronger on technical data visualization, but weaker on AI writing generation compared to Frase.
2. MarketMuse: Higher end, focused on “Topic Authority” and inventory management. Much more expensive.
3. Clearscope: The gold standard for simplicity and enterprise adoption. Less feature-rich regarding AI generation, but extremely accurate grading.
4. Jasper (w/ SEO Mode): Primarily a writer. Uses Surfer for SEO data. Frase is better if you want an all-in-one tool.

Feature Comparison Table

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Selection Guidance

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• Choose Frase if: You want an all-in-one tool that researches, outlines, and helps you write at an affordable price.
• Choose Clearscope if: You are a large enterprise where writers just need a simple “Grade” link and money is no object.
• Choose Surfer if: You are a technical SEO who loves data visualization and correlating specific HTML elements to rankings.

FAQ & User Feedback

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Common Questions

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1. Does Frase check for plagiarism? No, Frase does not have a built-in plagiarism checker in the base plan. You must use third-party tools like Copyscape or Originality.ai.

2. Can Frase write a full article automatically? Yes, using the “One-Click Blog Post” generator. However, for 2026 SEO standards, we highly recommend human editing to ensure E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

3. Does Frase support languages other than English? Yes, it supports Spanish, French, German, Italian, Portuguese, and 20+ others.

4. How does the “Topic Score” work? It calculates the ratio of semantic entities found in your text versus the average found in the top 20 Google results. A score of 100% means you have covered all relevant topics.

5. Is the content AI-detectable? Purely AI-generated content from Frase is detectable. However, using Frase’s “Rewrite” tools and injecting human anecdotes reduces detectability significantly.

6. What happens to my data if I cancel? Your documents are preserved in a “read-only” state for 30 days, then deleted. You should export to PDF or HTML before canceling.

7. Can I bring my own API Key (OpenAI)? In the Enterprise plan, yes. You can route the AI writer through your own OpenAI or Anthropic API key to save on Frase credits.

8. How accurate is the Search Volume data? Frase pulls data from third-party data aggregators. It is accurate for relative comparison but should be cross-referenced with Google Keyword Planner for absolute precision.

9. Does it work for e-commerce product pages? Yes, there are specific templates for “Product Descriptions” and “Category Pages.”

10. How do I share a brief with a writer who doesn’t have Frase? Use the “Share Link” button. This generates a public, read-only (or editable, depending on settings) link that works without a login.

References & Resources

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To master Frase, consult these official resources:

• Frase Official Documentation: help.frase.io
• Frase Crash Course (Video Series): Available on their YouTube channel.
• Facebook Community: The “Frase Insider” group is highly active with 50k+ members sharing custom templates.
• API Docs: developers.frase.io

Disclaimer: Features and pricing mentioned in this article are based on the state of the software as of January 2026 and are subject to change by the developer.